Protecting the Usain Bolt brand

The management of Jamaica track and field sensation Usain Bolt has warned persons that they run the risk of prosecution if they continue to use the image and trademark of the two-time Olympic gold medalist to market their products without the proper licence to do so.

In a statement published in The Sunday Gleaner yesterday, UB Management Limited advised the public that the “use of these marks in the course of trade without a licence from Usain Bolt, or his duly authorised representative, amounts to an infringement of his trade rights.” Read more on Jamaica Gleaner.