Puma’s profits ‘Bolt’

GLOBAL athletics brand Puma said that the renewed contract with Jamaican sprinter Usain Bolt allowed its brand to stay ‘on track’, amidst posting a 154 per cent rise in annual net earnings year-on-year to €202.2 million.

“In our Running category we took steps to ensure Puma stays on track by renewing our sponsorship with longstanding brand ambassador and sprint superstar Usain Bolt,” stated the recently released annual report about the year’s activities. “Bolt will continue to sport Puma performance, training and lifestyle apparel and footwear on and off the track and work with Puma design teams to create new and exciting lines to the recently Bolt Collection.” Read more >>

Source: Jamaica Observer