Chart-topping reggae producer Kemar ‘Flava’ McGregor will release a star-studded new pop/reggae album, titled “Club Dance Riddim,” January 10, 2012 on iTunes.
The album, which features a collaboration with Grammy Award-winner Sinead O’Connor, was designed to use McGregor’s inauguration into pop circles as a springboard to promote authentic vocal reggae.
As reggae expands beyond its traditional Jamaican borders – with a new wave of pop celebrities adopting reggae styles into their singles and remixes – vocal reggae has definitely topped dancehall as the new reggae mainstream.
McGregor, who was an important catalyst of the modern vocal reggae trend, expects “Club Dance Riddim” to defy even the most typical boundaries of the music world, enticing new populations of fans, but without altering the genuine spirit of reggae one-drop music.
“As you know, reggae music is one of the most popular genres around the world – it’s pretty much considered pop music,” said McGregor. “To make people listen, it comes down to the vibe. If the rhythm has that vibe, it’s likely to get radio airplay. If the melodies are good, and the rhythm has the right feel, it will cross over. Everyone will accept it – the dancehall crowd, the R&B crowd, the hip-hop crowd – the whole world will accept it, because reggae is already considered pop music.”
“Club Dance Riddim” will feature melody-rich vocal performances from Sinead O’Connor, Nadine Sutherland, Chalice, Sadiki and Tony Anthony, with showstopping lyrical artistry from British Lovers Rock starsJanet Kay, Carroll Thompson, Peter Spence, Adele Harley and Lady Lex. The album will also exhibit a new generation of young, international reggae artists, who already are gaining notoriety: British R&B darling Maddy Carty, Canadian crooner Ammoye, Jamaican stage-siren Rekha, and American reggae phenom Nikesha Lindo.