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Jamaica Offers Consumers A “Winter Rescue” in New York, Boston, Philadelphia and Chicago, January 6 – February 3, 2009

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Special Events throughout the U.S. Give Commuters a Taste of Jamaica and an Opportunity to Save on a Jamaican Getaway
This January the Jamaica Tourist Board is kicking off its Jamaica Winter Rescue Program to make an island getaway more accessible and affordable. The Program features special events at commuter terminals in New York , Philadelphia , Boston and Chicago , where consumers can learn about Jamaica ‘s wide variety of offerings. The Program features a new advertising campaign designed by Draftfcb New York and promotions specially created to launch the Jamaica Winter Rescue Program. Located in the main atrium and throughout the remaining floors of the Port Authority Bus Terminal, the new campaign comprises ceiling banners, large floor mats and large scale posters.
“Many consumers are looking for relief during our current challenging economic situation. We want to spread the message that Jamaica offers travelers both accessibility and value for a winter getaway,” said John Lynch, Jamaica ‘s Director of Tourism. “The Jamaica Winter Rescue Program is a timely and exciting way for consumers to learn about all Jamaica has to offer, while taking advantage of special savings. We are excited that many consumers are thinking about and traveling to Jamaica now as we were recently voted a “Top Ten Holiday Dream Escapes” by TripAdvisor, the world’s largest online community.”
Jamaica Winter Rescue Events:
Events will take place in the following cities:

  • New York City’s Port Authority Bus Terminal – January 6, 13, 20, 27 and February 3
  • Boston’s South Street Station – Tuesday, January 13
  • Philadelphia’s 30th Street Station -  Thursday, January 15
  • Chicago’s Union Station – Thursday, January 15

The events will feature Jamaican music, food and drink, and special giveaway items, along with a chance to win a trip to Jamaica .
Jamaica Winter Rescue Taxicab Promotions:
In New York , Philadelphia , Boston and Chicago consumers can keep their eyes out for special taxicab tops that will feature Jamaican advertisements. The Jamaica Tourist Board has teamed up with radio stations in each city to offer a special Jamaica Winter Rescue Promotion where listeners can notify the station when and where they spot a Jamaican taxi, and enter to win a trip to Jamaica.
The participating radio stations are:

  • New York – WLTW-FM and WWPR-FM
  • Philadelphia – WISX-FM
  • Chicago – KISS-FM
  • Boston -  KISS 108-FM

For more information on the Jamaica Winter Rescue Program, or to book a trip, go to www.visitjamaica.com.

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