Tamika West, Marketing Manager at Rum-Bar Jamaica, says, "We're not just a brand; we're a movement. Jamaicans stand out, wherever we are and in whatever we do, and the flavours of our Overproof Rum are a testament to the real Jamaican experience. This campaign puts our iconic culture front and centre, and our partnership with 450 and Vanessa Bling is set to turn up the heat."

Rum-Bar Jamaica Drops the Ultimate 100 Jamaican Campaign with Dancehall Heavyweights 450 and Vanessa Bling, Unveiling a Rebrand Inspired by the Jamaican Flag2

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Tamika West, Marketing Manager at Rum-Bar Jamaica, says, “We’re not just a brand; we’re a movement. Jamaicans stand out, wherever we are and in whatever we do, and the flavours of our Overproof Rum are a testament to the real Jamaican experience. This campaign puts our iconic culture front and centre, and our partnership with 450 and Vanessa Bling is set to turn up the heat.”