Reggae heavy weights Shaggy, Beenie Man, Tarrus Riley, Queen Ifrica and International R&B star Chris Brown will bring the Reggae Sumfest stage to life this summer. The greatest Reggae show on earth kicks off with a beach party on July 18 and continues at Catherine Hall, Montego Bay on July 22-24 despite challenges as a result of the country’s economic condition.
Organizers, Summerfest Productions welcome Red Stripe who returns as main sponsor of Reggae Sumfest, after a one-year hiatus. The brand now joins a growing list of sponsors which includes Digicel, Iberostar, JTB, and Wysinco, for the 18th staging of the country’s premier Reggae Festival.
Traditionally Reggae Sumfest has hosted a mixture of local and international acts that has distinguished the event as an eclectic mix of good music and performances. In light of the fiscal challenges, organizers gave great consideration to omitting international acts for this year’s Festival. Stakeholders agreed that international acts should be included on this year’s lineup as the mix of genre and cultures is the essence of the event and as such a cut back would adversely affect the marketability of the show.
As a result International R&B and Pop Star Chris Brown who emerged on the scene in 2005 and quickly rose to stardom with his self-titled debut album has been confirmed for the Festival . With the release of Graffiti his third album, the 20 year old singer-songwriter enters his prime as a widely accomplished multi-platinum artiste. Chris is set to thrill the audiences and make history with his first Reggae Sumfest performance.
Patrons are certainly in for a treat as some of Jamaica’s top artistes have been confirmed for the event. The lineup include Shaggy, Beenie Man, Tarrus Riley, Jah Cure, Elephant Man, Queen Ifrica, I-Octane, Konshens, Stacious, Chino, Tessanne Chin, Gramps Morgan and Tifa, with promises of many more to come.
Reggae Sumfest is an annual event that provides an avenue for new and established local talent to demonstrate their prowess to an international audience as well as a wide cross section of the Jamaican society. The brainchild of several Montego Bay businessmen, Reggae Sumfest was first held in 1993. The show has traditionally featured top Reggae and Dancehall performers, Hip-Hop and Rhythm and Blues acts such as Snoop Dogg, 50 Cent, Ja Rule, Boyz II Men and Lionel Richie.
The 18th Reggae Sumfest takes place on July 22-24 in Montego Bay and is sponsored by Red Stripe, Digicel, Iberostar, JTB, and Wysinco. Tickets are now available for sale online and will soon be available at Outlets Island wide.