Reggae dancehall enthusiast will soon get a taste of multi-talented reggae superstar Peter Lloyd’s new music video Oh My Darling. Shot between the white sand beaches of Hellshire to the pristine hills of Smokey Vale and directed by Peter Lloyd himself. The video offers up an enticing storyline with many twist and turns, with a handheld docu-drama feel, celebrity guest appearance by Amelia ‘Milk’ Sewell, other gorgeous Jamaican women, stunning scenery and Peter Lloyd’s usual charm and charisma. Peter Lloyd’s Oh My Darling music video also features great camera and lighting work by Richard Lim and crew member Spliffy as well as duties by Bobby Smith otherwise known as Inspector Madden. The Oh My Darling video will be edited by Richard Lim and Peter Lloyd. Lloyd has not released a new music video since November 2006’s medley video I Heard Dem Say / Gold Digga which was a massive hit locally on all video stations as well as MTV’s Tempo, with the Gold Digga single peaking at number four on reggae charts across the island. Lloyd has directed all his music videos; U Magnet, Ready for Luv, Wake Dem up (which was one of the recently featured music video at the inaugural Reggae Film Festival in February of this year). Peter Lloyd can presently be seen as a VJ (Video Jockey) on Hype TV, as one of the most interesting and exciting new characters, Matthew Robinson on the number one soap drama, Royal Palm Estate as well as numerous stage shows across the island.

Oh My Darling tells a story that we can all relate to and as is customary Peter Lloyd’s hooks are addictive, commercial and highly appealing, we are all in for a treat.