Celebrity entertainment, great music, an exciting atmosphere and competitive bidding on reggae posters for a great cause made for an extremely successful charity auction on Sunday at the National Gallery of Jamaica to benefit Alpha Boys School. Consisting of limited edition prints of the top 50 posters from the First International Reggae Poster Contest as well as special contributions from jury members and renowned poster designers, the auction drew fans of Jamaican music and culture, art aficionados and Alpha supporters for an afternoon of good-natured competition in raising over JA$500,000 for the school. Although an event of this sort had never been attempted before, auctioneer Douglas Reid of the Grosvenor Galleries in Kingston kept the vibes moving and directed an exciting auction in which many posters surpassed their estimated values. Prior to the auction getting underway, Bunny Rugs, lead singer of 10-time Grammy nominee Third World, treated the crowd to two songs from, Time, his critically acclaimed new album, DJ Afifa and Baye Beluchi provided crucial real time musical and lyrical commentary and members of the Alpha Boys Band blessed the place with a handful of specially selected songs to launch the event. Adding to the unique format, celebrity auctioneer Bunny Rugs joined Douglas Reid for the sale of Luba Lukova’s special poster contribution featuring Sister Ignatius. With Bunny Rugs providing color commentary, back-and-forth bidding between a number of interested parties reached a crescendo until the buyer was identified which sparked a long moment of spontaneous applause.
Posters that were not sold on Sunday and others from the top 100 that were held back will be put up for auction via eBay in February when Jamaica celebrates Reggae Month. In this way, art and music fans as well as Alpha supporters abroad may participate and take home a unique work of art.
Click here to read the complete release.
Auction organizers send special thanks to the auctioneer Douglas Reid, DJ Afifa, Baye Beluchi and Bunny Rugs as well as Market Me JA and the auction sponsors: WISYNCO, Caribbean Producers of Jamaica, Caribbean Broilers, Elite Kreations, Blackwell Rum, Scotia Bank and Griot Music.