As the Jamaica Tourist Board (JTB) continues its focus on special events and festivals, the organization has once again provided sponsorship support for the staging of the17th Annual Reggae Sumfest. The week-long festival takes place July 19-25 in Jamaica’s resort capital, Montego Bay. As is customary, the festival kicks off with a beach party on July 19 to be followed by three nights of electrifying live performances beginning on July 23.
According to John Lynch, Jamaica’s Director of Tourism, “The Jamaica Tourist Board is excited to sponsor and support Reggae Sumfest once again this year. As one of Jamaica’s premiere events showcasing the island’s musical talents, Reggae Sumfest will also promote Montego Bay and Jamaica as a target vacation destination. We are pleased to support this cultural event, as we have found that music is a major driver of the Jamaican culture. That is why places like Montego Bay are a highly desired destination.”
Sunday, July 19
Attendees can kick off the week at the opening Beach Party featuring concerts by such performers like Errol Lee & the Bare Essentials, Cameal Davis, Khalil, Timeka Marshall and DJ Mix Master Marvin.
Thursday, July 23
Fans will enjoy performances from Beenie Man, Elephant Man, Bounty Killer, Mavado, Busy Signal, Spice, Vybz Kartel, Kip Rich, Konshens, D’Angel, Black Ryino, Lady Saw, Prodigal Son, Jah Vinci, Charly Black, Flippa Mafia and I-Octane.
Friday, July 24
Featured performers include Ne-Yo, Keri Hilson, Queen Ifrica, Jazmine Sullivan, Morgan Heritage, Jah Cure, Da’Ville, Coco Tea and Dubtonic Kru.
Saturday, July 25
The festival climaxes with a number of Jamaican artists of international acclaim among the lineup including Toni Braxton, Nas, Inner Circle, Damian ‘Jr. Gong’ Marley, Tarrus Riley, Etana and Rhaatid.