Elephant Man For Reggae Sumfest 2K8

Jamaica’s Energy God, Elephant Man, is set to thrill fans at this year’s Reggae Sumfest, set for July 13-19 in Montego Bay, Jamaica.

The Bad Boys Record artist, born O’Neal Bryan, is set to bring his usual high-energy performance to the festival that is undoubtedly the world`s best reggae event.

Elephant Man signed with VP records in 2003 and crossed into the pop mainstream with his hit single, “Pon Di River,” and his collaborations with The Ying Yang Twins, Lil’ Jon, and Twista. Elephant Man’s Bad Boy debut, “Let’s Get Physical,” includes the singles, “Five-O”; featuring Wyclef plus appearances by Swizz Beatz, Rihanna, Chris Brown, Busta Rhymes, Kat DeLuna, Mario Winans, and more.

He is now on the Bad Boy label and his new single, “Call Her” is heating up the charts.

Reggae Sumfest will kick off with the annual beach party on July 13th. But the real party gets underway on July 17th with the phenomenal dancehall night.

Apart from Elle, acts so far booked for this night include dancehall`s Beenie Man, Bounty Killer, Voice Mail, Macka Diamond, Vybz Kartel, Harry Toddler, Busy Signal, Munga Honourable, Ninja Man, Busy Signal, Wayne Marshall, Assassin and Mavado.

On Friday July 18th, it’s a roots and culture night as Richie Spice, Queen Ifrica, Cocoa Tea, Jah Cure and Pressure are slated to take to the stage. On Saturday, July 19th, the show comes to an end with performances from reggae greats, including John Holt and Beres Hammond as well as Tarrus Riley and Etana.

Reggae Sumfest has been presented consecutively since its launch in 1993 by Summer Fest Productions, headed by Executive Director Johnny Gourzong and Chairman Robert Russell. It is now known across the globe as the reggae event of the summer and attracts thousands annually from the U.S., UK, Canada, Europe, South and Central America, Australia, New Zealand, South Africa, and neighbouring Caribbean islands.

Reggae Sumfest is by far the most successful event on the entertainment calendar in Jamaica and recently earned ‘Promoter of the Year’ and ‘Concert of the Year’ at the 27th Annual International Reggae and World Music Awards on May 4.

The festival has been able to attract top sponsors because of its high quality entertainment product that showcases Jamaica’s abundant reggae talents while leveraging the Jamaica brand and affirming its role as a truly Jamaican product; contributing to the economy of Jamaica by attracting as many as 5,000 visitors to the event and some US$5 million in revenue to the island`s tourism economy.

The event has over the years featured the best talent in reggae music such as Shaggy, Sean Paul, Damian “Junior Gong” Marley, Inner Circle, Beenie Man, Bounty Killer, Elephant Man, Sizzla, Steel Pulse, Ziggy Marley & the Melody Makers, Beres Hammond, Burning Spear, Bunny Wailer, Third World, Morgan Heritage, Maxi Priest, Gregory Isaacs, Buju Banton, Mavado, Lady Saw, Macka Diamond, Gentleman, and Shabba Ranks as well as late greats Dennis Brown, Garnett Silk and Joseph Hill (Culture).

Since its inception the company’s motto has been “Promoting Music, the Universal Force.” International acts have been successfully incorporated into the line up, namely Mary J. Blige, Destiny’s Child, Alicia Keys, Kanye West, Ludacris, Lionel Richie, Missy Elliott, 50 Cent & G-Unit, Jay-Z, Akon, Ja Rule, Fantasia Barino, Rihanna, Ashanti, Snoop Dogg, Boyz II Men, K-Ci & JoJo, Dru Hill, Wyclef Jean, Joe, Blu Cantrell, the Temptations, and LL Cool J. The event has over the last eleven years developed a reputation of being the first to bring a number of hot current artistes to Jamaica, having brought Alicia Keys, Kanye West, Akon and Rihanna prior to their meteoric success in snatching several awards.

For travel packages and more information, log on to www.reggaesumfest.com. This year’s sponsors include Air Jamaica, the Jamaica Tourist Board, Digicel, Ocean Spray and Jamrock Magazine.