Karl-Marx Waite of Sweet Sadie’s Records, Inc. announced the video release of pop/R&B/hip-hop artist KC Jockey’s track, “Livinin Love,” which has been met with accolades from media and fans since its iTunes debut on April 17. KC Jockey is still enjoying the success of his single, “Girl, You’re Free,” which debuted April 13th on the U.K. Music Week Urban Club Charts at #19. Both songs were produced by Waite on the Sweet Sadie’s Productions, Inc. label.
The video for “Livinin Love” was directed by Mike Cooke, and shot in Atlanta, Georgia. It portrays a story about a solder, played by KC Jockey, who goes to war to fight for his country, and for the world to ultimately live in peace. The woman he loves is against his going away, and breaks up with him, citing her needs and his absence. He returns home to a hero’s welcome, and a nice gathering with friends, family, and loved ones. It ends with his girlfriend returning to and reestablishing a relationship with him because she’s more in love with the man that he turned out to be, and they continue “Livinin Love.” KC Jockey commented, “This is a video that makes you feel good about life and the sacrifices that we all make to live in love and happiness. I enjoy making others happy, and anyone who knows me can tell you that. Love should always come first. It should be the foundation on which everything is based, and the reason for everything one does in life.”
“Livinin Love” is a smooth, mellow, and danceable jam with a pop and R&B base fused with KC Jockey’s reggae style delivery. The crooner, who also wrote the track, has an unmistakably authentic style as he blends a Jamaican accent with English metaphors. “Livinin Love” denies a simple genre categorization and will be enjoyed immensely by anyone who enjoys good music. It’s a beautiful, heartwarming song about love – loving people, loving life, and loving love. The inspirational and uplifting track is musically strong with lyrics that will pull at your heartstrings and brighten your mood no matter what you’re going through. Good breaks that are well timed, interesting sync use, overlapping musical patterns, and a harmony that won’t let you go are the hallmark of this song, which is very well done and sure to be well received by music lovers and critics alike. The video ends with a heartwarming sobering, but thoughtful message, “R.I.P: For The Soldiers Who Died Fighting For Our Country To Live In Love.”
KC Jockey was born in Kingston, Jamaica but moved to Brooklyn, NY as a young child. The rising star quickly developed a passion for all things New York-both the good and the bad. The “bad” had him in the streets hustling to get all the luxuries he saw others around him enjoying. The “good” had him embracing his God-given musical abilities, which he finally realized could provide him with the same lavish lifestyle as the hustling he saw going on around him. When his mother passed after a tragic accident in 1997, Jockey dedicated himself to the studio, often working through the night to perfect his craft. The hard work paid off in 2000 when Jockey launched his own record label, Sweet Sadie’s Records, appropriately named in honor of his mother.
Jockey’s infectious smile has landed him jobs as the face of many of the hottest new products on the market. He is currently one of the faces for the fresh new clothing line 4.U.2.N.V, who have featured him on their New York City billboards, and already has the musical chops and resume to prove his international star power, having shared stages with the likes of 50 Cent, Jadakiss, Jay Z, Mary J Blige, Beanie Man, and many others. His consistent success on both the North American and European charts shows that his style and sound transcend borders and cultures. Not pausing for a moment, the talented young star just completed work on a soundtrack for an upcoming movie and continues to pen and record more songs.