Acclaimed Jamaican roots reggae virtuoso Prezident Brown ignites the reggae scene with his latest hit, “Boy Baby,” available worldwide on September 30, 2014 from Tad’s Record. Born Fitz Cotterell in Clarendon, Jamaica, Prezident Brown embarked on his musical journey over three decades ago and has since transcended international borders to bring his brand of socially-conscious messages, packaged through sweet reggae music, to the global audience.
“Boy Baby” is a smooth, melodic gem that showcases a more personal side of Prezident Brown and perfectly illustrates his brand of lover’s rock. This surprising turn and welcomed take on lover’s rock from the roots reggae impresario is bound to thrill reggae fans. “This time around, I hope to bring the best of my love to the fans,” states Prezident Brown. “This song is about making love while the rain is falling and procreating a son, a boy baby.” The song is the first release from Prezident Brown’s highly-anticipated new album, slated for release from Tad’s Record.
The “Boy Baby” music video also makes its worldwide debut, bringing the rare sight and sounds combination for this international release. The video was shot on location in Ocho Rios, Jamaica, with the pool and apartment scenes filmed at Villagio Del Sol, while the performance scenes were filmed at Mongoose restaurant in downtown Ocho Rios. It was directed by Jordan Bailey aka Rivah Jordan of SoundKillaz TV, who also composed the music and co-produced the track, alongside Prezident Brown. Cookie The Herbalist, a reggae artist from Switzerland and good friend of Prezident Brown, makes a special cameo and secures this video as a classic for reggae video playlists.
Tad’s Record reunites with Prezident Brown, after releasing his previous album I Sound Is From Creation, back in on November 2012. “Prezident Brown, as an artist, is one of those silent but deadly gems of reggae music,” states Tad Dawkins, President of Tad’s Record. “His songs are both entertaining as well as powerful in message and we look forward to his upcoming album and more masterpieces such as ‘Boy Baby.’” Now armed with this new lover’s rock hit, Prezident Brown gives fans an even more intensive feel of who he is as a man, and will undoubtedly draw even more ears to his remarkable music.