Taming the Recession a Yawd

It’s Saturday night, and I must be a glutton for bad news.  I just fired up my Kindle and checked the headlines from one of the newspaper I subscribe to.

The blaring headlines are telling:

  • US jobless rate jumped to 14 year high of 6.5%.
  • New York headed for dark days
  • Berkshire Net Income Falls 77% (This is the great Warren Buffett’s company)
  • IMF Slashes World Growth Forecasts Again
  • Retailers Wallow and See Only More Gloom
  • Auto-Industry Crisis Tests Obama

Alright, enough then! But I need to go check out Drudge Report.  O, no! I lead story about the Caribbean.

  • Caribbean hotel bookings plunge as economy sags

This is enough to make one crawl into a shell, and wait till the economic bleeding is over.  But what a tragedy this would be. This is the coming out season for entrepreneurs, the folks of nerve and guts. These folks see opportunity where others see peril. While there are desperate looks in most eyes, they bring a mind set of the possible.   There is one statement that has resonated in my mind for the past couple of weeks.  It comes from an article written by the great Warren Buffett regarding his buying principle:

“A simple rule dictates my buying: Be fearful when others are greedy, and be greedy when others are fearful. And most certainly, fear is now widespread, gripping even seasoned investors”.

How can we leverage this idea to tame the impact of the recession on our homeland?

Our Jamaican genius can make the difference. We will bring our positive possibility mind set, execute customer service superiority, and provide a can’t be beat attractive packaging. Let’s strengthen our joint venture relationships with complementary partners.

Let’s remember a penny a day, double each day will bring us increasing wealth.

I look forward to aggressive TV and web ads to attract our North American and European prospects.  They need a break from the stress griping their hearts and mind, and where else but the land of “No problem” to go.

Sunday’s New York Times gives us a great headwind.  Take a look see at:

http://travel.nytimes.com/2008/11/09/travel/09Jamaica.html?8dpc

Let’s not join the company of the cowering. Remember, we are Jamaicans and we a lots of our folks relying on entrepreneurial leadership.  You have heard my thinking, now share yours.