In what was a team effort, sponsors of the newest local TV show, Digicel Deal or No Deal have gone all out to ensure that the show delivers on its promise to provide quality family entertainment to Jamaican viewers. In order for Digicel Deal or No Deal to be possible, members of corporate Jamaica each sponsored a few of the 26 cases used on the show. This sponsorship has guaranteed that contestants can win big when they participate in Digicel Deal or No Deal.
Title sponsors Digicel, believes that Digicel Deal or No Deal is in line with the company’s goal to continue to excite the market, while at the same time delivering great value. Consistent with its bigger, better slogan, Digicel has once again raised the bar in local programming by giving Jamaicans the opportunity to watch a world class product.
RIM Blackberry, the world’s leading smart phone provider s has also helped to present Digicel Deal or No Deal. The infamous banker on Digicel Deal or No Deal has the distinction of only using Digicel Blackberry Smart Phones.
And not one to shy away from a great opportunity, Appliance Traders Limited (ATL) believes that the show fits perfectly with what they represent. Not only will the company’s industrial and consumer products be prizes on the show, but they also have big ticket prizes up for grabs including a Panasonic Inverter Air Conditioner, a Prizm Generator, two 42” Plasma TVs, a Sony Play Station 2 (PS2) and a Samsung side by side refrigerator with a total value of over one million dollars ($1,000,000.00) along with a number of ATL branded items.
Associate sponsors Wysynco, through its brands, WATA, Bigga, Ocean Spray WATA and Coke Zero jumped at the chance at being a part of the effort to bring the show to TVJ. Wysynco is confident that Digicel Deal or No Deal will be a great hit with the Jamaican public: “We recognize the international phenomenon of reality shows and when combined with the game show concept, we think it will be a winner in Jamaica,” says Karen Rosen, Group Marketing Manager at Wysynco.
Sponsorship of family shows is nothing new for Restaurants of Jamaica, franchise holder for the KFC and Pizza Hut brands. They have a long history of sponsoring entertainment-based television shows and wholeheartedly embrace Digicel Deal or No Deal. Their sponsorship provides an increased chance to once again prove that local shows can compete with their foreign counterparts in terms of local audience appeal.
Insurance Company General Accident saw Digicel Deal or No Deal as a way of presenting a different side of insurance to the public: “We embraced the idea of giving, especially in these challenging times. With Digicel Deal or No Deal, contestants are given the opportunity of winning big and this is indeed encouraging,” says Ceri-Anne Watson, HR and Facilities Officer at General Accident.
The Jamaica Observer Newspaper is Digicel Deal or No Deal’s exclusive media sponsor. Through this media fans of Digicel Deal or No Deal can get weekly updates on the show and interesting stories on the contestants.
Digicel Deal or No Deal can be seen on TVJ on Wednesday at 8:00 p.m., directly following Prime Time News. Repeats can be seen on Thursdays at 11:30 p.m. and Mondays at 12:00 p.m. It is produced locally by First Communication with Tanya Taylor as Director/Producer. Seen in over 130 countries worldwide, the show is a product of Endemol and each week contestants get the chance to win up to $1 million.