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The Business Of Sports Media, July 5, 2012, London

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WHAT: The Business of Sports Media

WHEN:  Thursday 5th July 2012

WHERE: Institute of Education (IOE), London

20 Bedford Way

London, WC1H 0AL


Registration: 17:45pm – Final Whistle: 20.45pm

Learn Critical Insights & Meet Valuable Contacts in the World of Sports Media

Registration & Warm Up [18:00 – 18.15]

First Half:

 Learn Business Hidden Secrets [18.15 – 19:15]

  • The best ways of getting started and getting ahead in sports media
  • Access to different opportunities within print, online, radio and TV
  • What employers really want to see
  • Getting qualified and experience
  • The need for speed and the best tools to use
  • What media sells the most
  • Building a sport media business
  • Building strategic partnerships
  • The changing face of media reporters, movers and shakers [young, diverse, small groups, bloggers, ex athletes, based any where in the world]
  • Opportunities for working at the London Games, Premier and Football Leagues

Panel Line Up:

Michael Johnson – Former International and pro-footballer and qualified pro-license coach.

Ash Rose – Editor, KiCK! magazine

Christopher De’ Haney – Head of Sports Sponsorship at Trinity Mirror.

Natasha Henry – Sports Journalist at The Voice newspaper

DJ Spoony – Radio 5 Live football show. Discuss his journey into sports media

Halftime Break: [19:15 – 19:30]

Enjoy light refreshments as you speed network with as many people as possible.

Second Half: [19:30 – 20:30]

SoccerShopWindow debate on the role & responsibilities of the media in football

  • The making of the celebrity footballer
  • How to turn your words into lucrative profits
  • Getting into Papp photography and why they make so much money
  • The love / hate relationship between players and the press- Good PR vs. Bad PR
  • Privacy vs. Public Right to know
  • Should players be seen and not heard? Speaking out via in the press and via Twitter
  • Influence of the media on team selection & changing the way the game is played
  • Breaking a story vs. breaking the law
  • Is the influence of the media too good or too bad? Have your say!!

Panel Line Up:

Warren Haughton – Content Producer at talkSPORT. Will discuss what makes a story newsworthy / debatable

Michael Johnson – Former International and pro-footballer and qualified pro-license coach. He will give a players perspective on behind the scenes of players and breaking rules and regulation and club procedures.

Drew Christie – Sports producer & journalist with Endemol Sport in Abu Dhabi and Former BBC match of the day producer.

Barney Monahan – Solicitor at Monahans Solicitors and Group Legal Advisor at Northern & Shell Plc. Will talk about how stories get into the paper and the legal perspective in respect of Rio and Giggs stories. Former Sun newspaper legal advisor.

Joanna Abeyie – Entertainment and Showbiz Journalist & Founder of Shine Media

Extra Time & Cool Down: [20:30 – 20:45]

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