The Jamaica Tourist Board (JTB) will today introduce its new advertising campaign “JAMAICA – Get All Right.” The new campaign aims to evoke the feeling of what it means to “get all right” in Jamaica. It’s a phrase often used to reinforce the relaxed, calm state of mind that can be experienced on island. An idiom spoken frequently to let people know that in Jamaica, “everything is all right.”
The island’s new commercials, created by the JTB’s advertising agency, Draftfcb, features an engineer playing a remix of “One Love” performed by Jamaican musicians Bass Over Babylon, intercut with images of people across the island demonstrating how they Get All Right, shown each time the engineer moves the switch on his mix board.
“The Jamaica Tourist Board’s vision is to convey Jamaica as more than a vacation location; a place where visitors feel a relaxed, undeniable bond to the destination,” said John Lynch, Jamaica’s Director of Tourism. “We want people to think of Jamaica as their home away from home; a place where they can ‘Get All Right.’ We’re also launching a winter ‘Get All Right’ destination-wide promotion with a number of hotels providing savings across the island.”
What’s Big, Yellow and Rolling Into Times Square?
For the official U.S. launch of Jamaica – Get All Right on Tuesday, November 12, the JTB will be in Times Square with what may turn out to be the world’s largest recorded stress ball. From now until 7:00 p.m., passersby can squeeze the giant ball to de-stress before- after- or during the work day. Jamaica Tourist Board team members will be onsite for a day of trip giveaways, while VP Records will host a performance by Jamaican reggae artist Gyptian.
Jamaica Get All Right Destination-Wide Deal
The Jamaica Tourist Board teams up with 13 participating hotel properties for this exclusive promotion, available for booking by December 15, for travel January 1 – April 1, 2014. Travelers can book by visiting www.getallrightjamaica.com. Accommodations range from all-inclusive resorts and luxury villas to city-based hotels. The participating hotels for Jamaica’s Get All Right destination-wide deal include the following:
Buy Three Nights and Receive Fourth Night Free
Holiday Inn SunSpree, Montego Bay
Jewel Dunn’s River Beach Resort & Spa
Jewel Paradise Cove Beach Resort & Spa
Jewel Runaway Bay Beach & Golf Resorts
The Courtleigh Hotel & Suites
The Jamaica Pegasus
The Knutsford Court Hotel
The Tryall Club
Buy Four Nights and Receive Fifth Night Free
Golden Cove Resorts
Grand Palladium Jamaica Resorts and Spa
Hotel Mocking Bird Hill
Buy Five Nights and Receive Six Night Free
*Sandals Grande Riviera Beach & Villa Golf Resorts
Oasis at Sunset
Jamaica, easily accessible via non-stop flights from many major gateway cities, is 146 miles long with mountainous peaks soaring to 7,402 feet (2,256 meters). The island features eight championship golf courses. Jamaica’s accommodations range from luxury resorts to charming cottages and inns, all focusing on top-notch service, and restaurants to fit any taste and price point. The destination includes more than 120 rivers, stunning waterfalls and white sand beaches. A year-round vacation destination, some of Jamaica’s other diverse activities include hiking the Blue Mountains, bird-watching, award-winning festivals, caving in the Cockpit Country, zip-lining, horseback riding, cliff diving, rainforest bobsledding, deep sea fishing, bicycle tours, dog-sledding, dolphin and shark encounters, duty-free shopping, and more.
Seasonal surcharges, blackout dates and availability apply. The offer must be requested at the time of booking the hotel with promo code: GET ALL RIGHT, (*use ALL RIGHT for Sandals Riviera). Rates are subject to taxes, gratuities and resort fees. Rates, based on single and double occupancy, are and may vary according to date of departure, number of persons, room type, and meal plans.
For more information or to book a trip to Jamaica, go to www.visitjamaica.com or contact a local travel specialist.
