After many months of anticipation, the debut video for the ICE riddim medley has its worldwide web premiere on Media Zone in Jamaica. The highly anticipated video features singer/songwriter Nefatari’s lead single, “All The Boys.” Other featured acts include top dancehall artist Munga Honorable, Kym (formerly Gaza Kim), Aisha Davis, and Bastic & Mad Rhymes. Shortly after premiering on Media Zone Jamaica, the music video was directly followed by a Youtube premiere. The video which was just released, has already garnered thousands of views from various web links.
The music video which was directed by Stephan Bookal and Jean Senelier, was shot at various locations in Jamaica over three days. Nefatari closes the video with her “All The Boys” single which, is currently receiving airplay on Zip 103FM and other top radio stations in Jamaica. Nefatari’s fashion forward style shined through the music video with thigh-high leather boots by Walter Steiger paired with a vintage bathing suit. Her wardrobe for the video also included a Helen Story skirt, Jill Stuart studded jacket, topped with Walter Steiger studded stilletos which has already landed her on PAGE 2, the most talked about section of the Jamaica Observer.
Ricardo Bailey (Digiplay) of Digiplay records is excited to have his debut riddim receive such a warm reception from both the public and critics alike. Quickly becoming one of the “go to” producers of the Dancehall community, Bailey and Nefatari are very excited about the REMIX for “All The Boys” featuring reggae alumnus Spice. Spice is best known for her Billboard single “Romping Shop” which also featured Vybez Kartel. The REMIX to “All The Boys” is set to premiere in the beginning of 2011.
Returning to Jamaica for the ICE riddim video release party, Nefatari plans to continue releasing other songs from various producers such as Jam2 and Kevin Austin. Her recent work with Pay Day Music on their “Victory Riddim” is already receiving buzz since its release a couple of weeks ago. After performing at a world AIDS day benefit in Jamaica and the annual Jugglers Life party at Giggles nightclub in Long Island, NY; Nefatari shows little sign of slowing down. While many artist prepare for the Christmas holiday, Nefatari will be hard at work ensuring that she enters 2011 in a major way.