The long-awaited, unprecedented and extraordinary live concert themed “For the Love of It” Tour 2010 is making its stop in the New York area with performances by an all-star line-up of legendary and prolific reggae idols. New York is all set and ready to sing and shout for two wonderful nights at  BAM – Brooklyn Academy of Music and Lehman College – Lehman Center which are the venues of choice as people of all ages come out for two heart stopping concerts.

On August 6th and 8th, 2010 respectfully at BAM and Lehman College, the world renowned, ever popular and lovers rocker himself, Beres Hammond returns to the tri-state area where he performed to sold-out, standing room only audiences the previous year. In an unheralded event never seen for a reggae artist at BAM’s landmark venue, Beres Hammond filled the venue capacity for two straight nights.

Just the sound of his soulful voice has made adoring audiences swoon from New York to Japan.  He has both performed and produced some of Jamaica’s biggest lover’s rock hits, so his musical credentials stand tall.  This year’ concerts are going be bigger and better with special guest artists Inner Circle Band singing their hits “Bad Boys” and “Sweat” along with Culture featuring Kenyatta Hill.

Part of the proceeds from this year’s festival will be donated to the American Foundation of the University of the West Indies (AFUWI) scholarship fund.

At BAM doors will open at 7:30pm and at LEHMAN College doors open at 7:00pm.