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Triple 7 Entertainment Adds Female Reggae Artist, Keida, To Predominantly Male Client Roster

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“We have finally added a female client to our roster of all male artists and we couldn’t be happier,” remarks Triple 7 Entertainment CEO, Stacey Bethel.  The New York based PR Firm, who represent Third World Band, VicRae, Inc., I-Octane, Destine Media Group and Delus, was retained to serve as publicist for Keida.  Stacey adds, “Keida is very talented and she compliments the clients we currently represent very well.  I have had the opportunity to get to know Keida on a personal level for the past month and she is such a delight.  She is very down-to-earth, sweet, ridiculously talented, driven and takes her craft seriously – already a pleasure to work with.”

Keida emerged as a budding new talent on the dancehall/reggae scene in 2009 when she released her debut single “Jamaican Boy,” on the Unconditional Riddim. The single, which was produced by Craig “Leftside” Parks of Keep Left Records, is a light-hearted ode to the men of her beloved island, Jamaica.  The video for the single has received over 100,000 YouTube views, while the song became an instant radio hit receiving airplay locally and abroad.  Following the success of “Jamaican Boy,” Keida released singles such as “Hot It Up,” “Can’t Get Enough,” “Bubble Up” and “Care Not,” to name a few.  She has worked with sought after producers such as Donovan “Don Corleone” Bennett, Liv Up Records, Romeich Records, Uim Records, Keep Left Productions, Birchill Records and Jam 2 Productions.

Recently, Keida received the Excellence in Music and Entertainment Award (“EME”) for Best New Artist (Female), Jamaica Star People’s Choice Awards for Best New Female Artist and Best Singjay.  Keida has showcased her talent during performances at shows such as, RJR Cross Country Tour, RETV School Tour, Sumfest Digicel Stage, Mystic Moonlight, Spring Break 2010, Brit Jam 2010, Rapids Beach Party and Show and Wickie Wackie Live.  Additionally, she has worked with dancehall artists such as Tami Chynn, Tifa, Timberlee, Stacious, Natalie Storm and soca star, Shurwayne Winchester.

Keida remarks, “I am not only happy with the work that Triple 7 has been doing thus far on my behalf, but the level of professionalism is admirable.  Both Michelle and Stacey have been a joy to work with – my team is so solid right now it is surreal.  My music career is very important to me and it is equally important that the business aspect of it is handled in such a way that is above reproach.”

Woodrow Whyte, manager for Keida adds, “Making the decision to retain Triple 7 was very easy – they have a very impressive clientele.  Since signing on, they have made both Keida and me feel very comfortable.  There is a trust there that is absolutely necessary in order for Keida’s career to flourish.  I look forward to a very long and eventful relationship with Triple 7.”

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