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Urban Concepts Kicks Off The Holidays By Giving Back To Upliftment Jamaica

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Award-winning event marketing agency presents Upliftment Jamaica with $25,000

November 16, 2006 (New York, NY) – – “Urban Concepts”, the Multicultural
Division of Award-Winning Experiential Marketing Agency, US Concepts, kicks off the holidays by empowering the community of Jamaica with a benefit cocktail reception where they will present UPLIFTMENT JAMAICA with a $25,000 donation.

“At Urban Concepts, we embrace the idea that everyone should do his/her part to help someone else,” said Nadja Bellan-White, EVP of Urban Concepts. “Upliftment Jamaica empowers those to help themselves, and the money we donate will provide computers and educational programs for Jamaicans and open the door to new opportunities for those less fortunate.”

This is part of a series of cause-related initiatives that the agency has participated in which includes the upcoming Virgin Re*generation Art Auction, Steps Across America with Walmart, and many more.

The reception will bring together leading brands, cultural, media and political influencers from the world of music, television, film, and fashion. Urban Concepts, Gary Foster, and 107.5/WBLS’s Dahved Levy will play host for the evening. LIVE performances by VP Records artist’s Wayne Wonder and Gyptian. Music provided by HBO’s – The Wire, Idris Elba a.k.a. DJ Big Driis, and DJ Gringo. Complimentary cocktails provided courtesy of Red Stripe.


75 Ninth Avenue, 3rd Floor
New York, NY
7:00PM TO 10:00PM

For inquiries or press credentials, please contact:
Ahysha Donaldson at Glow Media – [email protected] or 212.239.2455.

About Upliftment Jamaica
Upliftment is dedicated to reaching out and raising awareness, educating and
inspiring people to create an empowering future for them, their environment and their homeland. Upliftment wishes to create, support and provide opportunities to these people, to establish and continue ongoing transformation in their lives and the country as a whole. From individual people, to communities, to a nation, step-by-step, Upliftment aims to build positivity and possibility where it does not exist, to build a bright future.

About US Concepts
For over 22 years, US Concepts has been a leader in delivering concept-to-contact experiential marketing programs that uniquely and effectively connect brands to target consumers. US Concepts long-term clients include Nintendo, Coty Rimmel, Lowe’s, MTVu, HBO, T-Mobile, Sprite, Mattel, FHM, Best Buy, and Virgin Mobile. As established leaders in all forms of event and entertainment marketing, US Concepts is proud to be the nation’s most awarded event agency, having been honored with over a dozen major awards in the past two years.

About VP Records
A pioneering force in the reggae music industry, VP Records was conceived 40 years ago by reggae pioneers, Vincent Chin and his wife Patricia (their initials leading to the name “VP”) in their native Kingston, Jamaica. From roots & culture to soca and dancehall, VP Records is the only record label that represents the full spectrum of Caribbean music. For the past 25 years, VP has stayed true to the grassroots from whence it came, always serving its core audience first, moving swiftly to keep up with the sounds of the street. At the same time, with the international success of artists like Sean Paul, Wayne Wonder, Elephant Man, and Tanto Metro & Devonte, amongst others, VP has expanded its leadership in the effort to present Caribbean culture to a mainstream audience as worldwide demand for dancehall reggae rises to new heights. And with the release of their Strictly the Best compilation, VP Records continues to blaze trails.

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Written by Staff Writer