Urban Vibe 2010 – , October 28th 2010, New Jersey

Nicki Minaj, Shaggy, Machel Montano, And Ciara,  Team Up With The Urban League For Charity Fundraiser

New York, NY (RAINE PR): Billboard topping Reggae artist Shaggy, pop princesses Nicki Minaj and Ciara, and the “King of Soca” Machel Montano are joining forces with the Urban League of Hudson County for the Urban Vibe 2010 Benefit Concert on Thursday, October 28th. The charity concert, which will raise money and awareness for organization’s mission of empowering residents and improving the quality of life in New Jersey’s urban communities, will be held at the Prudential Center in Newark.


Hosted by 107.5FM WBLS’s Caribbean Fever personality Dahved Levy, and Terrence and Rocsi of BET’s popular 106 & Park music video countdown, Urban Vibe 2010 is a funky blend of Pop, Hip Hop, R&B, Reggae, and Soca, with a  power-packed line-up that also includes Soca stars Farmer Nappy and Patrice Roberts. By pulling some of the biggest names of each genre, ULOHC seeks to target Hudson County’s diverse ethnic communities in support of the League’s community development and human service programs.


“Our mission is to empower, promote self-sufficiency, and advance the cause of opportunity for our diverse constituency,” says Elnora Watson, President and CEO of ULOHC. “Through collaboration, outreach, information and technology, the ULOHC has developed services that help level the economic playing field.”


ULOHC was founded in 1971 under the mission of empowering residents and improving the quality of life in urban communities. ULOHC works in partnership with community groups, government, and corporate sponsors to provide services in the areas of education, mentorship, economic development, job placement, childcare, family counseling, and programs for seniors. In addition ULOHC spearheaded the establishment of the Jersey City Community Charter School, which the State awarded a charter in 1997. Annually, ULOHC serves more than 50,000 people.


For Urban Vibe 2010, Jamaican-American Reggae artist Shaggy, who hit #1 on the Billboard Top 100 in 2001 with the single “Angel” featuring Rayvon, and scored a #1 album on the Billboard 200 with Hot Shots, is paired up with Trinidadian-American pop sensation Nicki Minaj who’s single “Your Love” peaked at #4 on the Billboard’s Rap Charts and is currently at #17 on the Top 100 with Trey Songs on “Bottom’s Up.” Her highly anticipated debut album Pink Friday is slated for release in November.


Trinidad’s ‘King of Soca’ Machel Montano began his career in elementary school with the single “Too Young to Soca,” and has gone on to have a 25-year career dominating Soca charts throughout the Caribbean and North America. He has collaborated with a host of notable musicians including Wyclef Jean, Doug E Fresh, Pitbull, Beenie Man, and Soca icon the Mighty Sparrow.


Ciara, who exploded on the pop music scene with the empowering single “Goodies,” which stayed at #1 on the Billboard Top 100 for seven consecutive weeks, the longest run at the top for any debut artist. Currently, Ciara is charted at #19 on the Top R&B/Hip Hop Songs chart, with “Ride” featuring Ludacris. Her album Basic Instinct is slated for release in November.


Urban Vibe 2010 Benefit Concert, featuring Machel Montano, Nicki Minaj, Shaggy, Ciara, Farmer Nappy, and Patrice Roberts, and hosted by Dahved Levy and Terrence and Rocsi, will be held on Thursday, October 28th at the Prudential Center in Newark, NJ. To purchase tickets, log on to Ticketmaster – www.ticketmaster.comor call 1-800-745-3000.