After capturing world-wide attention for his new look, Dancehall superstar Vybz Kartel is moving full steam ahead with new music and brand new artists for his label, Adidjahiem Records. This weekend, Kartel unveiled the medley video for his singles “Give Thanks,” produced by TJ Records, and “Jah Jah Never Fail I” (Yeah Though I) produced by Adidjahiem Records. Directed by Kirk Lee for RoadBlock! Films, the video balances the songs’ heavy spiritual messages with a minimalist theme and clever animation.
“Color changing or not, the Dancehall crooner can still rock a mean riddim with little effort,” states Vibe Magazine contributor Mikey Fresh, who reviewed the “Give Thanks/Jah Jah Never Fail I” video for Vibe.com. “Vybz walks alone in his latest visuals.”
Kartel was also on location this weekend with Adidjahiem Records latest recruits Singa Blinga and Lenny Mattic, for the video shoot for their debut single “Look Out For Badmind.” Terminal 4 Media, the production team behind the video for Vybz Kartel’s Dre Skull produced Techno-Dancehall single “Yuh Love,” will be releasing the “Look Out For Badmind” video later this month.