Hot on the heels of the incredibly successful release of Davido’s fourth studio album “TIMELESS”, which became the first African album in history to reach #1 on US Itunes. Today international superstar DAVIDO and Sports company PUMA released their collaborative Sportstyle collection, which captures Davido’s philosophy and sends a strong message of supporting others.
The collection are a beautiful mix of Nigerian culture and current trends, and it consists of a graphic tracksuit, with coordinating t-shirts, shorts and hats, featuring the vibrant green and white colors of the Nigerian flag. Each piece has been carefully designed by Davido to ensure comfort and style. The tracksuit along with the t-shirts, shorts, and hats can be worn on various occasions.
When working on the collection, Davido said he felt inspired by the philanthropic work of his father which had a strong influence on his own philosophy in life: “’We rise by lifting others’ is a quote I always loved,” said Davido. “It means that as I grow, I want other people to grow with me.” Each piece of the collection emblazoned with the same motto. By choosing these clothes, Davido’s fans and the wider audience are not only wearing modern shapes but also spreading a message of encouragement to those around them.
Davido is one of Africa’s most successful music artists with more than 20 million followers on social media and four successful albums to his name. Through his music, Davido continues to transcend the concept of time, trends, and fashion as a certified hitmaker. His new album “TIMELESS” will reminisce and super serve core engaged fans while strategically connecting with new audiences who are familiar with Davido’s pioneering roots and achievements.
The collection will be available in stores and on puma.com starting April 7.
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More about Davido:
Davido (born David Adedeji Adeleke) has cemented his position as a global force within music. The American born, Nigerian raised Afrobeats icon Davido’s has amassed over 2 billion streams and over 1 billion video views across his 11-year career. The most followed Afrobeats artist across social media, Davido has been a forerunner in connecting the world to Afrobeats and vice versa. Breaking records in 2019 with hit singles “If”, “Fall”, “FIA”, the tracks marked the beginning of the adoption of Afrobeats Stateside, and saw the artist pick up awards and nominations accordingly.
A global superstar, in 2022 Davido was handpicked by FIFA to lead their 2022 World Cup Soundtrack “Hayya Hayya (Better Together)”. Career milestones have also included two sold out shows at London’s O2 Arena, headlining AfroNation around the globe and closing the 2022 World Cup with a performance seen by over 250 million viewers. His third studio album, 2020’s A Better Time, the critically acclaimed follow up to his 1.2 billion streaming 2019 release A Good Time.
Earning 30 awards and nominations internationally including the MOBO for ‘Best African Act’, the MTV EMA for ‘Best African Act’ and ‘Best International Act’, two MTV Africa Music Awards, a BET Awards for ‘Best African Act’ and ‘Best International Act’ (2018), two Nigerian Teen Choice Awards for ‘Top Featured Artist’ and ‘Choice Male Artist’, Davido global impact is unmatched.
About PUMA
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 16,000 people worldwide, and is headquartered in Herzogenaurach/Germany.
