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Wisynco Commits To 10 More Houses To Benefit Jamaica's Vulnerable1
Brand Manager for BOOM Energy Drink, Keteisha McHugh (left), Wisynco’s Director of Marketing and Development, Francois Chalifour and Food For the Poor (FFTP) Jamaica’s Development and Marketing Manager, Marsha Burrell-Rose (right) look on as a cheerful Gifford Gayle (2nd from right) dangles the keys to his new home in Sligoville, St. Catherine on June 29, 2021. The home was the 10th constructed through BOOM’s partnership with FFTP’s ‘Tan Ah Yuh Yard’COVID-19 campaign. Wisynco has committed to sponsoring another 10 houses through FFTP, bringing the value of the housing partnership to JM$12M.

Wisynco Commits To 10 More Houses To Benefit Jamaica’s Vulnerable

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10 more families are slated to benefit from sustainable  housing and modern sanitary conveniences through Wisynco’s all-Jamaican beverage brand, BOOM Energy Drink. The company made the announcement on Tuesday, June  29 during the construction of the final of 10 BOOM-sponsored houses under Food For  The Poor’s (FFTP) COVID-19 campaign dubbed ‘Tan Ah Yuh Yard’; an initiative which  BOOM joined in December 2020 in commemoration of its 10-year anniversary.  

Wisynco Commits To 10 More Houses To Benefit Jamaica's Vulnerable1
Brand Manager for BOOM Energy Drink, Keteisha McHugh (left), Wisynco’s Director of Marketing and Development, Francois Chalifour and Food For the Poor (FFTP) Jamaica’s Development and Marketing Manager, Marsha Burrell-Rose (right) look on as a cheerful Gifford Gayle (2nd from right) dangles the keys to his new home in Sligoville, St. Catherine on June 29, 2021. The home was the 10th constructed through BOOM’s partnership with FFTP’s ‘Tan Ah Yuh Yard’COVID-19 campaign. Wisynco has committed to sponsoring another 10 houses through FFTP, bringing the value of the housing partnership to JM$12M.
Wisynco Commits To 10 More Houses To Benefit Jamaica's Vulnerable3
Overcome with excitement! Brand Manager for BOOM Energy Drink, Keteisha McHugh (left), and Food For the Poor (FFTP) Jamaica’s Development and Marketing Manager, Marsha Burrell-Rose celebrate following the construction and handover of the 10th and final house sponsored by BOOM through FFTP’s COVID ‘Tan Ah Yuh Yard’ campaign. An initiative geared to provide sustainable housing and modern sanitary conveniences for vulnerable families during the pandemic. Wisynco has committed to sponsoring another 10 houses through FFTP, bringing the value of the housing partnership to JM$12M.

Commenting on the company’s JM$12M commitment to help provide housing for  vulnerable families during the COVID-19 pandemic, Wisynco’s Director of Marketing and  Development, Francois Chalifour, said: “This is one of the ways in which we have tried  to play a role as good corporate citizens, especially during this time. We’re thankful for  having this opportunity [FFTP’s Tan Ah Yuh Yard campaign] and for it working so well  that we are committing to doing another ten homes in the next six to eight months. We  are really thankful to the Food For The Poor team who has built this capacity to build  homes for Jamaicans.” 

What’s more, the additional 10 two-bedroom homes (valued at JM$7M) – with lofts, will  be built in accordance with FFTP’s new and improved house design. The homes will  provide a water tank; septic tank; mini solar panel to provide basic power; internal  doors; a kitchen sink and cupboard; toilet, sink and shower; an additional 100 square  feet as well as guttering for water harvesting. 

Wisynco Commits To 10 More Houses To Benefit Jamaica's Vulnerable4
Youtuber/Social Media Influencer, Tanaania Tracey lends a helping hand during the construction of the 10th BOOM Energy Drink sponsored home under the Food For The Poor’s (FFTP), ‘Tan Ah Yuh Yard’COVID-19 campaign. FFTP’s Construction Supervisor, Courtney Gordon (background) oversees. The home was constructed in Sligoville, St. Catherine on June 29, 2021 for beneficiary Clifford Gayle, who lost his job due to the effects of the pandemic.
Wisynco Commits To 10 More Houses To Benefit Jamaica's Vulnerable2
Wisynco’s Director of Marketing and Development, Francois Chalifour (l) and Food For the Poor beneficiary Clifford Gayle converse during the construction of a two-bedroom dwelling, with loft, for Mr. Gayle and his family on June 29 in Sligoville, St Catherine. The home was the 10th constructed through BOOM’s partnership with FFTP’s ‘Tan Ah Yuh Yard’COVID-19 campaign. Wisynco has committed to sponsoring another 10 houses through FFTP, bringing the value of the housing partnership to JM$12M.

Food for the Poor Jamaica’s Development and Marketing Manager, Marsha Burrell-Rose explained that Wisynco’s added commitment will fall under the organization’s new ‘Race  For Hunger’ initiative. “We are looking forward to constructing these ten additional  homes over the rest of 2021 and into 2022 knowing that ten more families will be  awarded the improved amenities as a result of donors and sponsors investing in the people of Jamaica. We have already secured funding to build 27 of the 38 targeted  homes through Race For Hunger – a significant milestone for this our 38th year in  existence,” she said. 

Speaking to the additional homes and new design, BOOM Energy Drink Brand Manager,  Keteisha McHugh said: “Previously we committed five million dollars toward the Tan Ah  Yuh Yard homes. Impacting the lives of those 10 families in such a great way is what  compelled us to contribute another seven million towards the improved design of the  homes. This was an incredible feeling for the brand, not only for BOOM, but for Wisynco  as a whole, because as our motto says: ‘improving the lives of our people’; and we  were more than delighted to help as soon as we realised the need.” 

BOOM completed its initial mission to partner with Food For The Poor to build 10 homes  on Tuesday, June 29. YouTube and social media influencer, Tanaania Tracey, and  representatives Phoenix All-Stars Football Academy – to which Leon Bailey, international  footballer is affiliated; turned out at James Mountain in Sligoville, St. Catherine to help  construct the unit for beneficiary Mr. Gifford Gayle whom had lost his job because of  the pandemic and could no longer afford to pay rent.  

Mrs. McHugh also expressed gratitude for the spirit of volunteerism received from  Wisynco and Food For The Poor team members, as well as members of the public over  the seven-month period. In addition to Tanaania and the Phoenix All-Stars Football  Academy were: recording artistes Shenseea, Warrior King, Tanya Stephens; Iba Mahr,  comedian Dan Dan, attorney-at-law Lecia-Gaye Taylor, disc jock and music producer  Kurt Riley; members of the Greendale United Church Youth Fellowship; the BOOM  Dancing Divas, as well as business woman Michelle Gordon. 


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