The country’s first regionally and globally syndicated television programme, IN THE DANCE, presented by LIME and BlackBerry, featured fast-rising singer Raine Seville last week, as she performed the track exclusively produced for the show Tra La La.
The 30-minute entertainment show airs each week on TVJ, and continues to display homegrown talent in through dancers, performing artistes and fashion. Co-executive producer of the show, Chez Gayle, says that if anything, IN THE DANCE is “proudly culture packed”.
“Last week’s show, especially with Raine’s performance and the clash between the dancers, was very exciting. More than that, however, 21Entertainment is more than happy at the fact that it won’t just be Jamaicans that will enjoy this culture-packed show,” Gayle said.
Meanwhile, Raine Seville’s performance of Tra La La has been receiving positive reviews. The song, produced by The Wizard, is a fast-paced great feel-good song, which Raine is absolutely in love with.
“I love Tra La La it’s a sexy, feel good track and it falls right in line with the other songs I’m known for, side and apart from that it’s a track that many love and are very responsive to and for that I’m very grateful,” she said.
“It felt great performing on the IN THE DANCE, reason being as a young artiste who aims to be recognized all over the world, I received that opportunity with open arms, as a means of building my awareness, so I came out and showcased my talent, and I enjoyed every single moment. It was so much fun,” Raine continued.
She also had high praises for IN THE DANCE, saying that the show is an “amazing platform” for exposure.
IN THE DANCE is an amazing platform for Jamaicans to showcase their talent as entertainers and to highlight our culture. There’s dancing, performances and other features all by Jamaicans and exposure is being gained in many parts of the world. It’s an excellent promotional avenue for us and our culture,” Raine commented.
Also featured on IN THE DANCE was a thrilling dance clash between Elite Dancers and Supream Blazers, as well as a feature on Kreesha Turner for the song Wine Till Yuh Back Bruk. Gayle says that for the remaining episodes, the season really heats up.
“It gets so exciting for the remainder of the season, especially as the dancers turn up the heat on dance clashes and the performances from our guest artistes get bigger and more explosive.”
IN THE DANCE, presented by LIME and BlackBerry, is aired locally on TVJ on Friday’s at 9:30pm. The show is regionally syndicated, airing 12 other Caribbean countries, and thanks to a syndication deal with Trace TV in France, the show will be aired globally to more than 22-million households.